New super-agency

WPP is merging Cohn & Wolfe with GCI, headed by Donna Imperato to stiffen the competition amongst other major global agencies like Edelman. No public statement has been released yet but is expected very soon.

PR Week writes that “The new company will have a combined UK fee income of £14.25m - placing it at number 11 in this year’s PRWeek Top 150. Other WPP agencies Hill & Knowlton and Burson-Marsteller are at numbers six and 15 respectively.”

This should be very exciting.

Jul 4 2008

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