The year that went by...
2008. What is worth remembering?
1. This has been the year of digital fashion. Unrivalled era of how easy it is to be spot on and comfortable in both choosing and returning your outfit. Whether you’re on the asos.com or net-a-porter.com/mytheresa.com budget, you can always get your monies AND trend books worth.
2. Boho. It’s just one of those things that you feel keep being repeated over and over again and just never goes away. Perhaps in thirty years time, new fashionistas will view Sienna Miller as the ultimate boho queen who brought it to life but right now it just seems a bit tiring. Which is why Gucci’s fall collection of from russia with love style boho chic felt surprisingly refreshing… It probably was the fur.
3. Credit crunch. House repossessions, mortgage payments, career moves to other continents and what not… but fashion remains. Special cash set aside for those little luxuries in life. Or maybe not. Fashion sales have dropped with more than 5% this year, Vera Wang (and others) are pulling out of the Bryant Park tent fashion show to be appropriate with the times and even pop culture is following this trend: covers are the new thing. Once again.
4. Cheap fashion. It is so easy to walk into any store, pick a few pieces and you look like (well, you CAN) you’ve stepped out of Vogue. It’s all so accessible and just simple.
Predictions
Re-runs. If fashion goes in a cycle of 20 years then we are looking at 1989 soon enough. Acne and Lanvin’s new collaboration is like the ultra chic and clean version of that, high end grunge if you will. Then of course there will be more ripped jeans, plaid shirts a la Kurt Cobain, dirty t-shirts, Dr Martens, grey, black, grey, filthy red and blue and maybe a new wave of heroin chic Kates. Thinking about it, grunge actually blends quite well with credit crunch. It’s dark, yet so easy and we’ve all hit the patch at some point. And it ends at some point as well - usually at the point when the floaty spring collections arrive.
